In 2014, Qualia was introduced to the world as an empowering experience that regulated around lifestyle products. The brand soon joined hands with one of the largest entertainment giants – Warner Bros. and became the Authorized Dealers in the UAE.

The exciting merchandise and products that Qualia holds for Warner Bros. are some of the signature pieces of the prominent names in the showbiz filming and animation industry. Harry Potter, Game of Thrones, Friends, Scooby-Doo, Tom & Jerry, and DC comic characters are some of the notable products that can be seen in the store.